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GWI is a consumer research company based in London, United Kingdom, employing between 501 and 1,000 people. The company specializes in providing global, on-demand insights that help businesses better understand their target audiences. GWIs flagship study encompasses over 2 billion people across 53 countries, offering valuable insights into consumer behaviors, attitudes, and perceptions. The company offers a variety of market research services, including brand tracking, audience profiling, market segmentation, and customer journey mapping. GWI also provides usage and attitude studies, concept development and testing, and ad effectiveness analysis. Its primary product is an on-demand consumer research platform that enables businesses to create charts, audiences, dashboards, and crosstabs for effective data analysis. GWI collaborates with notable clients such as Twitter, Google, Spotify, WPP, IPG, and Omnicom Group, showcasing its expertise in delivering actionable insights.
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