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After 20 years of hands on marketing experience as consultants, we knew that we could create a culture that is unique. At the center of our culture is the well-being of our consultants. We know that when our consultants are happy, it immediately transfers to our client engagements which in turn leads to our success. We are a collection of seasoned marketing consultants that are passionate about building mutually beneficial relationships with our clients and other consultants we work closely with. Our team approach has grown organically and is a staple of how we conduct business. We are trusted advisors to both our clients and to each other. Leveraging the ingenuity that our consultants bring to us is our “secret sauce”. “You never know where you will find your next beneficial relationship. I think that people invest time and energy into people they perceive can directly help them. Many networking forums focus on how to “get something” from the contact. I find that not only does it feel unsavory, it rarely works. The Golden Rule always works. I love results driven behavior, and remind myself of this rule often. When I am truly curious about individuals, about their lives, their work and personal motivations it connects me to them in a more meaningful way. Often those individual connections don`t appear to have any relevance to the work I am doing. However, consistently those people connect with me because they need something or even more astonishing they want to help me in some way.
We`re reimagining marketing technology by lessening the burdens of repetitive tasks. By connecting it all in one single view, and by giving marketers more time to do what really matters: thinking bigger and putting themselves back into the work. Our goal is to bring humanity back to marketing. We stand for marketers, and we help them aim higher.
Guthy | Renker is one of the largest and most respected direct marketing companies in the world, with distribution in 68 countries and sales of more than $1.5 billion per year.. Since 1988, G|R has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today’s biggest stars, Guthy|Renker has been credited with transforming the broadcast direct marketing industry. Originally launched as a television direct marketer by Co-Chairmen Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail, and retail channels. Bill and Greg have set industry standards for trust, integrity and best practices and have been invited to testify before US regulators to help shape industry governing policies. G|R has a superior track record of customer satisfaction for more than 20 years. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world`s most iconic brands including Sonos, Cox, LG, Hilton, Levi`s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.