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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
LoopMe is the world`s largest mobile video platform, reaching over 1.5 billion consumers worldwide via integration with programmatic ad exchanges and direct publishers. LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices. Our optimization is driven by Artificial Intelligence, employing algorithms that optimize ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customizable audience segmentation. The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results. LoopMe has global offices in New York, London, San Francisco, Beijing, Dubai, Dnepropetrovsk, Johannesburg, Berlin and Paris.
Founded in 1990 at the very beginning of the action sports phenomenon that has become the single most defining sports access point to youth marketing, The McClellan Nichols Sports Syndicate is a leader in the field of action sports athlete representation and youth marketing. The extensive knowledge of, and access to, youth culture enables The Sports Syndicate to create meaningful and productive relationships, authentically integrating brands among athletes, events and corporate sponsors.
VNU Retail Group is a technology driven specialty retailer offering alternative credit solutions for online shoppers within a large underserved market. We offer brands such as Apple, Sony, Samsung, LG, Gucci, Prada, and Cuisinart through the Emporium and Venue brands, totalling well over 100,000 products. Our mission is to make luxury affordable by offering prestigious brands for low flexible payments, while providing a superior shopping experience.
Journey Further is a performance brand agency that blends strategy, creativity, channel activation, and digital experimentation for leading brands and startups.