| Name | Title | Contact Details |
|---|---|---|
Michael Senzon |
President of Digital | Profile |
Market Enginuity® is a sales organization, that represents public media clients in their unique sponsorship marketplace. We marry the spirit of the public mission with its marketing value to leverage opportunities that deliver the most significant revenue for our clients. Our affinity with public media began personally as viewers, listeners and donors to our hometown stations. Over the years we’ve increased our contribution, building the largest team in the country specializing in corporate sponsorship sales. The passion is still personal, and carried by more than 130 people ingrained in each of the communities where we live and work. Insight from PRI`s (Public Radio International) Public Radio Underwriting Partnership (PRUP) founds our philosophy and led to the formation of Market Enginuity. Backed by a 1997 grant from the Corporation for Public Broadcasting (CPB), the PRUP acted to discover best practices of commercial broadcasters that could apply to public radio corporate support, without compromising the noncommercial environment. Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to `99 "Taz" met with scores of personnel at 10 selected stations. After intense study, he shared recommendations projected to increase local corporate contributions. The results were so successful that a CPB official noted it was "some of the best money CPB ever spent." In 1999, KJZZ/K-BACH`s general manager sought corporate underwriting increases and hired Jim Taszarek, Jr. to provide corporate sponsorship representation in the local marketplace. The relationship and results inspired other public radio stations to follow suit. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed. Headquartered in Phoenix, Arizona, the company now represents local and national sponsorship for a mix of public media stations and podcast producers across the United States.
The Fresno Bee is one of the leading providers in Media and Entertainment. It is based in Fresno, CA. To find more information about The Fresno Bee, please visit www.fresnobee.com.
Founded in 1972, the AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media – film, video, digital – for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as eight regional offices, serves as a strong collective voice for this $5-plus billion industry, disseminating information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.
Journal of Commerce Group is one of the leading providers in Media and Entertainment. It is based in Newark, NJ. To find more information about Journal of Commerce Group, please visit www.joc.com.
The Windish Agency is an independent booking agency devoted to the artistic development and vision of its incredibly talented roster of musicians, bands and DJs. The Windish Agency has emerged as one of the most innovative leaders in key aspects of the music industry – touring and connecting with fans – and is committed to the sustainable, long-term success of its artists, concert promoters, partners and the internal talent that is at the heart of the company. The company was created by Tom Windish in 2004 out of his Chicago apartment with two employees, 50 bands and a commitment to building something unique. A music expert and entrepreneur who began booking bands when he was 19, Tom recognized that agents would play an increasingly important role in every musician`s career. Today, The Windish Agency is known as a tastemaker and musical curator, spotting and nurturing a wide range of talented artists and focusing on the longevity of their careers. The agency has a long history of seeking out and developing alternative venues, bringing music to previously untapped places, and has established a strong presence at nearly every major festival and music industry event. The company also ensures the most beneficial, seamless deals for its artists and creates new opportunities to bring exciting live performances to fans. The company`s leadership, risk-taking and passion has led to well-deserved recognition– the company has been honored as Pollstar`s “Independent Booking Agency of the Year” for three of the past four years (2012, 2013 and 2015). With its growing Performing Arts division, the company now also possesses one of the most diverse rosters of any agency. Additionally, the agency has responded to the current shifts in the music industry and the heightened importance of live performances in an artist`s career by building services and skills that focus on development, awareness and alternative revenue sources – through technology partnerships, international brand collaboration and more. For years, the agency has provided its roster of more than 800 artists and their creative teams the most extensive services available while they are on tour, including a personalized database where show offers, contracts, itineraries and venue details are accessible 24/7. The staff also has vast experience with visa and immigration requirements, IRS tax compliance, tour accounting and show settlements, along with a full-service tour marketing division. The Windish Agency now has offices in Chicago, New York and Los Angeles with satellite offices in Toronto, Boston, and Oakland, continuing to solidify its status as the premier independent booking agency, with a top-notch team of more than 80 people booking nearly 18,000 gigs a year.