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A collective of category-defining maker brands redefining what is humanly possible in the outdoors.
Authentic® is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to build revenue. Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
The M+A name represents two powerful brands – Mountville and Andersen – with nearly a century of combined experience developing and manufacturing mats designed to make environments safer, cleaner, and more comfortable. In 1963, the late Emmett Hart, with his wife Nancy by his side, established Mountville Mills. A little over a decade later, in 1974, the late Walter Andersen established The Andersen Company. Throughout the years, the companies drove innovations in their respective markets; Mountville in the textile rental market, and Andersen in the janitorial/sanitary supply markets. Outstanding quality and customer service paved the way for future generations of Harts and Andersens to expand the business. In 1999, these flagship brands joined forces to become the largest mat manufacturer in the world, and in 2018 we made the union official with a name change to M+A Matting. For decades, weve been a symbol of quality and customer service. Were the driving force in the mat industry, developing the next generation of mats designed to provide superior safety, cleanliness, and comfort to workers and customers across the world. Our diverse product mix is a direct reflection of our diverse customers and end users who span virtually every industry – healthcare, hospitality, food service, retail, education, industrial, and commercial.