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OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world`s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only the SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect`s patented technology and professional services are used by top digital companies such as Walmart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com and leading financial services and media companies.
Johnston McLamb is a Chantilly, VA-based company in the Software and Internet sector.
Premise is building a global mobile network to capture ground truth. We are a mobile data and analytics platform bringing visibility to the world’s hardest-to-see places. Human-directed and machine-refined, Premise indexes and analyzes millions of observations captured daily by our global network of contributors to map reality on the ground, and help global decision-makers move faster and make more impactful decisions. Based in San Francisco, we have a presence in 19 countries, and are backed by some of the world`s most forward-looking investors including The Social+Capital Partnership, Google Ventures, Andreessen Horowitz and Harrison Metal.
Equinox Supply Chain Solutions, Inc. is a Ontario, CA-based company in the Software and Internet sector.