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Alura is Brazils largest programming education platform, offering a diverse range of online technology courses. Launched in 2011, it was developed as the online extension of Caelum, a face-to-face technology school, by co-founders Paulo and Guilherme Silveira. Alura aims to provide accessible and flexible learning opportunities, allowing students to study at their own pace while engaging with a collaborative community. The platform features immersive courses in programming, backend and mobile development, data science, design and UX, and DevOps. Alura has also expanded its educational reach by acquiring a majority stake in FIAP, a private technology university in São Paulo, enhancing its offerings in both online and traditional education. With over 1 million users and more than 120,000 paid subscribers, Alura caters to learners at all levels in the technology sector. The company has seen significant financial growth, with projected revenues reaching R$220 million by 2022.
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