CTOs on the Move

ACTV8me is a global leader in connected consumer technologies. In partnership with major broadcast and cable networks, ACTV8me launched synchronous applications for hit primetime TV shows including Celebrity Apprentice, So You Think You Can Dance, New Girl, Master Chef among many others. The new ACTV8me data-driven transactional advertising platform provides advertisers and networks access to key data metrics of viewers including age, gender, location and media consumption behavior. At a time when the TV industry must strive to maintain loyalty, this data-driven protocol enables advertisers to communicate with their target audience across all screens at the same time, bringing the reach of ...

ACTV8me is a global leader in connected consumer technologies. In partnership with major broadcast and cable networks, ACTV8me launched synchronous applications for hit primetime TV shows including Celebrity Apprentice, So You Think You Can Dance, New Girl, Master Chef among many others. The new ACTV8me data-driven transactional advertising platform provides advertisers and networks access to key data metrics of viewers including age, gender, location and media consumption behavior. At a time when the TV industry must strive to maintain loyalty, this data-driven protocol enables advertisers to communicate with their target audience across all screens at the same time, bringing the reach of traditional TV advertising from the household level to the individual level. Additionally, the ACTV8me platform synchronizes TV ads across all connected consumer devices, so that when a brand’s ad appears on television, an offer from that brand can be triggered to appear within Facebook, Twitter and TV network mobile apps all at the same time. With ACTV8me’s platform, advertisers and networks have the ability to track and measure delivery, engagement, and transactions in real time across all screens, validating advertiser media buys with census-level data points. Due to ACTV8me’s relationship with NCR—the leader in consumer transaction technologies—the platform is connected to the point-of-sale systems in retailers around the globe. NCR processes 485 million transactions per day. By providing direct access to the POS, ACTV8me allows advertisers and networks to track the consumer from media spend to consumer engagement and ultimately validate transactions inspired by television. ACTV8me is headquartered in Beverly Hills, CA.

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