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Innovative. Simple. Real-Time. The CAKE Marketing Intelligence hub offers a complete solution to track and optimize online spend for advertisers and publishers. In today`s complex $137.5 billion global digital advertising industry, marketers are confronted with a daunting challenge – navigating through the vast volume of information generated from campaigns and determining where to allocate online advertising dollars for the biggest impact. CAKE solves these issues. Powered on feature-rich technology, the CAKE SaaS-based solution provides a centralized, multi-channel view for real-time tracking and reporting, from acquisition through conversion. By consolidating all data and insights coming from different sources, CAKE arms savvy digital marketers with the tools necessary to make well-informed, smarter decisions.
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it people corporation is a Durham, NC-based company in the Computers and Electronics sector.
Innovative Systems is a global leader in the development and delivery of high-performance enterprise data management and risk management solutions to organizations whose success depends on a complete and accurate understanding of their customers.