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Comcast Spotlight is the ad sales division of Comcast and we provide video solutions to local, regional and national businesses through television and digital advertising. We provide local market advertising opportunities across multiple platforms (cable TV, satellite, telco, digital, mobile) and can target customers geographically and demographically to more efficiently and effectively reach and engage with specific audience segments. Our geographic segmentation tools reach the sub-DMA level, presenting more relevant messages to distinct audiences, while interactive applications offer opportunities to capture actionable leads and invite consumers to learn more about a product or service. Comcast Spotlight partners with other cable companies and television providers (satellite/telephone) in many markets to form interconnects that make buying local advertising easier. Advertisers can now reach most “pay TV” homes in a market with one-stop shopping and a standardized, consistent buying experience across multiple markets. With a consistent lineup of more than 50 networks across our markets, Comcast Spotlight makes it easy for regional and national advertisers to buy the same demographically targeted television and digital networks across multiple markets. We work with the top names in research to help our clients understand how their target audiences consume media. The process begins with a custom needs analysis for each advertiser, serving as the foundation for a media plan designed specifically to achieve that advertiser`s goals. Cable television brands are incredibly valuable and highly recognizable. Our clients can take advantage of the great affinity viewers have for cable networks and shows to create customized marketing initiatives leveraging the strong connection between viewers and their favorite programs.
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