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Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions that drive change and growth for the world`s leading brands and organizations through "pragmatic disruption." W2O Group serves clients through a network of firms – WCG, Twist and W2O Ventures – via offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London.
Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities. California avocados are cultivated with uncompromising dedication to quality and freshness, by about 3,000 growers in the Golden State. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. Because of our unwavering belief in the quality of California Avocados, we`re dedicated to sharing information, promoting our product and supporting those who use, produce, sell and serve California Avocados. We offer educational materials, practical tips and facts about avocados, plus inspiring avocado recipes to help you provide your family and guests with a most enjoyable dining experience. These are California family farmers, some whose farms have been handed down for generations. We offer support through educational meetings, the latest news and research, legislative updates and more. We help retail buyers and in-store produce personnel bring you the information you need to make informed shopping decisions-point of sale materials, best retail merchandising and promotional practices, sales data management, behind-the-scenes training on avocado handling and more. We offer Foodservice operators and chefs hundreds of creative and delicious meal ideas using Fresh California Avocados, in addition to product information, promotional ideas, materials, an industry calendar of events and much more. We collaborate with chefs from around the country to bring you a variety of recipes for the most exquisite dishes using California Avocados, including creations by renowned chefs and restaurateurs: Mary Sue Milliken and Susan Feniger, also known as the Too Hot Tamales.
At Hill Holliday, we help our clients fight the daily share battle with ideas that win. By swinging hard and fighting smart, we stay laser-focused on the most important part of the equation: the idea. Nothing beats a good one. And every day we come to work and think more of them into existence to help our clients dominate the noisiest of categories. They`re ideas based on hard-won consumer and cultural insights. Ideas that move people emotionally and have teeth. Ideas, in other words, that win.
Umbel is an audience measurement company that helps publishers and content providers demonstrate the value of their audience by unlocking deep insights from social media and big data. Umbel empowers clients to discover leads and expose premium audience segments with real-time audience data. Based in Austin, Texas, Umbel was founded in 2010 by Higinio ("H.O.") Maycotte, Meredith Maycotte, Travis Turner and Nick Goggans.
VaynerX is a holding company focused on contemporary communications and production. VaynerX houses VaynerMedia, VaynerProductions, The Sasha Group, Gallery Media Group, VaynerCommerce, Tracer and VaynerSpeakers.