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Every day, hundreds of customers around the world rely on Ooyala to maximize the revenue potential of every digital video asset on every possible device. Ooyala provides everything our customers need to connect with viewers on all screens: to package, manage, publish, syndicate, measure, personalize and monetize video. We offer the industry’s most comprehensive video solution, built for modularity to enable swift integration of best-of-breed components from the video ecosystem. Our open platform integrates smoothly with existing systems and allows partners to add components easily, enabling rapid development and deployment of sophisticated media workflows. In particular, our media logistics platform helps content holders to package and prepare all content - from video to advertising - for both on-air and online delivery. Our video platform helps clients build the largest possible audience online, while our ad serving and programmatic trading tools help them extract more value from that audience. That means more views, more efficient and effective programming, and more revenue through increased CPMs across all channels. Our video player automates and integrates viewer engagement data to customize the content, layout and advertising presented to each viewer, thus delivering a truly personalized and optimally monetized video experience. Ooyala’s personalization techniques are proven in the market to drive increased user engagement and revenue. Our award-winning analytics product, Ooyala IQ, provides multi-dimensional analysis of video consumption metrics in a sleek, easy-to-use interface that works seamlessly across desktops and mobile devices. Our clients get always-on access to the data that matters most to their business. Ooyala is a subsidiary of Telstra, the largest telecommunications company in Australia.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Virtue - The Agency Powered by VICE
We partner with founders & CEOs of the world`s most innovative companies to realize transformational growth through excellence in marketing. Together we will build the world`s most influential brands.
We are G&S. We are more than a public relations firm, digital agency or creative shop. We are a team of researchers, media strategists, storytellers and engagement experts who meet our clients at the intersection of business and communications. Our purpose is to help innovative companies change the world. We live and breathe our mission to inspire people to take action, resulting in business growth for our clients. That`s why we choose to work with companies who are making a difference, every single day. Our global staff operates across four offices, New York, Raleigh, Chicago and Basel, Switzerland. Our partnership with PROI Worldwide gives us boots on the ground in 100 major cities, such as London, Hong Kong, Frankfurt, Rio de Janeiro and Tokyo We immerse ourselves in a handful of industry sectors where we have the greatest expertise: Advanced Manufacturing & Energy, Agribusiness, Financial & Professional Services, Healthcare & Wellness, and Home & Building. We never stop learning, testing and improving, so that we can provide you with the latest in Branding & Purpose, Creative & Storytelling, Crisis Communication, Demand Generation, Digital & Social Engagement, Media Relations, Reputation Management, and Research & Insights.